01 Jul 2019

Cross-culture sensitization
Unaware of cross-culture sensitization During my summer internship about two decades ago, I was having a discussion with my project guide on the Indian Consumer Durables market and the psyche of a typical Indian buyer. He said, “Nishant, you are a Mumbaiker, are you not?” “Of course!” I said. “Then you don’t know anything about India”, he replied smugly. I was left gobsma...

24 Jun 2019

Cross Culture, India, Social Media, Impact
We often get asked in our cultural workshops about how social media has affected the culture DNA, especially for the Gen Z. My view? Not much. Since the 2007 technology boom, the rate of change in technology has doubled every two years (Moore’s law) and this is changing the way we are interacting with each other as well as with businesses. In her 2017 doctoral study, Is our so...

05 Jul 2017

If you’ve not read the first part of this tiny little five-part series on content, here’s the link. The first problem we covered is Content itself. The second one here is Clarity. Leading people down the garden path is great if you are taking them to a garden. If not, It’s best avoided. Remember, it's a VUCA world.Volatile. Uncertain. Complex. Ambiguous. Life is too difficult...