01 Jul 2019

Cross-culture sensitization
Unaware of cross-culture sensitization During my summer internship about two decades ago, I was having a discussion with my project guide on the Indian Consumer Durables market and the psyche of a typical Indian buyer. He said, “Nishant, you are a Mumbaiker, are you not?” “Of course!” I said. “Then you don’t know anything about India”, he replied smugly. I was left gobsma...