15 Oct 2018

The Purity of White White is no colour. It's the absence of colour. Or if you spin a colour wheel all colours unite to form a lovely white light. White is all colours and yet none! Pristine. Pure. And very importantly, 'uncomplicated'. And no brand has done it better than Apple. Remember the first iPhone? And how everyone clambered for white, having had enough of their 'black'berries ...

14 Oct 2018

Welcome the flames of orange The colour of fire. Fire the purifier! Wherein only the good remains and the evil gets destroyed. Here's what I wrote in an earlier post: While orange is everything bright and beautiful that India and Indians stand for what’s really worth talking about is the symbolism of orange. Most people know that orange has immense religious significance because mo...

26 Sep 2017

STOP! It's time for Red now! It's time to draw all your attention to the high energy, high activity, high energy colour. Think of all the brands that use red and you'll sit up and take notice. "Gimme Red" proclaimed a popular brand of battery cells - bringing in the energy, the light and the passion of the colour into the brand. Closer home two popular telecom brands are ...

25 Sep 2017

White is no colour. It's the absence of colour. Or if you spin a colour wheel all colours unite to form a lovely white light. White is all colours and yet none! Pristine. Pure. And very importantly, 'uncomplicated'. And no brand has done it better than Apple. Remember the first iPhone? And how everyone clambered for white, having had enough of their 'black'berries and their Samsungs? ...

24 Sep 2017

Welcome the orange. The colour of fire. Fire the purifier! Wherein only the good remains and the evil gets destroyed. Here's what I wrote in an earlier post: While orange is everything bright and beautiful that India and Indians stand for what’s really worth talking about is the symbolism of orange. Most people know that orange has immense religious significance because most of the mo...