28 Sep 2017

So much of Pink is considered a colour for girls. But here's what Pink actually stands for. Here's what I wrote in an earlier post on this colour Remember the day you wore a pink dress and felt wonderful? Felt supremely confident yet compassionate?  And felt like you could…well.. rule the world?  Wasn’t it the loveliest of pinks? Weren’t you quite the royalty? Get ...

27 Oct 2015

The healthcare industry is fairly complex. Yet in the nature of its customer segmentation it can be really simple. There are three chief customers of the healthcare industry – patients, doctors and caregivers. Yes there are a lot others, paramedics, nursing staff, pharmacists, and of course an entire pharmaceutical industry that thrives on ‘improving the quality of life’. So if we ...