11 Oct 2018

Today is the second day of the Navratri, the nine nights of festivities that will culminate in Dussehra - the triumph of good over evil. We continue to look at how a colour influences brand perceptions Wear yellow today! Bring on the sunshine, the cheer, the joyous spirit! Yellow is the colour of optimism, of hope, of confidence. As sure as sunrise, yellow stands for positivity. He...

21 Mar 2018

Cross-cultural communication can literally make or break a team. In a workplace without borders, increasingly every function in a large organisation has a global team. Large US corporations have a back-end team in Europe. European organisations may be working simultaneously with the US and India. And some may have a team that consists of members from China, India, Germany and the US. Whi...

16 Mar 2018

Cross-cultural communication or the lack of it could well be the missing ingredient in a ‘dream team’ you set up.   The truth is – the world is not as flat as it seems. And while a President somewhere is busy trying to build a wall, what he does not realise is that there is really no need to do so. A wall already exists. Everywhere in fact. Especially when two cultures come together. Wha...

21 Sep 2017

Today is the first day of the Navratri, the nine nights of festivities that will culminate in Dussehra - the triumph of good over evil. Wear yellow today! Bring on the sunshine, the cheer, the joyous spirit! Yellow is the colour of optimism, of hope, of confidence. As sure as sunrise, yellow stands for positivity. Here are some examples of how well yellow is used in logos. T...

28 Nov 2016

  It was a time when I worked with a rapidly growing division of an agency. As the business grew and my team grew, we hired relentlessly at all levels. Work was pouring in and we were all working at full capacity, responding to every client demand with overnight deadlines and yesterday deliveries! (Fedex could not have done it better). But at some point we realized that a lot of ...

17 Nov 2016

I’ve built a stellar team that has degrees and portfolios and awards filling reams of resume pages. I’ve interviewed newbies who come with truckloads of certificates, certifications and diplomas that cover all the letters of the alphabet. I've got the skill sets, capabilities and prerequisites to run this tight shop to perfection.Truly I think I’ve arrived. And then someone from my te...

10 Nov 2016

Increasingly organisations are working across boundaries. Most people brag about leading teams across borders. Then people talk about there being no geographical borders any more thanks to technology. Yes, but there is an invisible line that separates us. A line that not many want to see or acknowledge. And that’s the line that separates cultures. The cultural barriers can make or brea...

07 Nov 2016

Is there is a day when we can stop learning? A day where we can turn around and tell the world that (at least, in one particular area) we know all that there is to know? A day when we can triumphantly cross our fingers behind our head, put up our feet on the table, stretch back and relax? Proclaim ourselves to be experts, and in an audience of maybe a 100 or a 1000, have no one who kno...