23 Oct 2018

The LEGO® SERIOUS PLAY® (LSP) Methodology The LEGO® SERIOUS PLAY® (LSP) Methodology is a facilitated thinking, communication and problem-solving technique for organisations, teams and individuals. It draws on extensive research from the fields of business, organisational development, psychology and learning, and is based on the concept of ‘hand knowledge’. As one of the Master Trainers ...

18 Oct 2018

Pink. The Colour of Health and Healing Pink. In view of the #MeToo, Pink is ruling right now... though not for very happy reasons. Pink has always been associated with the feminine, but pink is also the colour of health and healing. Pink. Rani Pink. It rules. It’s the colour of hope and healing, a colour that tones down the fire of red but still imbues you with the assertive...

17 Oct 2018

Sky Blue Sky Blue is the colour of the day. In India, in Hindi, the word would be Aasmani – literally translated – that of the sky. I know sky blue is a particular light blue but empowered with Shakti (Power), and the wealth of wisdom, sky blue empowers you with not only calming effect of blue, but also the metaphor of the sky. Look at the sky, sometimes it’s clear, sometimes cloud...

16 Oct 2018

Discover the Passion in the Red STOP! It's time for Red now! It's time to draw all your attention to the high energy, high activity, high energy colour. Think of all the brands that use red and you'll sit up and take notice. "Gimme Red" proclaimed a popular brand of battery cells, some years ago - bringing in the energy, the light and the passion of the colour into the brand....

15 Oct 2018

The Purity of White White is no colour. It's the absence of colour. Or if you spin a colour wheel all colours unite to form a lovely white light. White is all colours and yet none! Pristine. Pure. And very importantly, 'uncomplicated'. And no brand has done it better than Apple. Remember the first iPhone? And how everyone clambered for white, having had enough of their 'black'berries ...

14 Oct 2018

Welcome the flames of orange The colour of fire. Fire the purifier! Wherein only the good remains and the evil gets destroyed. Here's what I wrote in an earlier post: While orange is everything bright and beautiful that India and Indians stand for what’s really worth talking about is the symbolism of orange. Most people know that orange has immense religious significance because mo...

13 Oct 2018

Sometimes you need a bit of grey It's all there in black and white - the significance of grey and it's importance as a very corporate colour. Grey or Gray... the colour remains the same - and could have 50 shades! But hush.. we don't talk about them here! Grey is the color of intellect, knowledge, and wisdom. It is perceived as long-lasting, classic, and often as sleek or refined. ...

12 Oct 2018

  Welcome to Day 3 of Brand colours. The rains are on their way out, the fields are verdant green, the trees washed clean and their leaves glistening. Navratri, the longest dance festival in the world is in progress and the colour of the day is GREEN. Green represents fertility, growth and yes - abundance. It's all about greenbacks - the money. Green means plenty. Green al...

11 Oct 2018

Today is the second day of the Navratri, the nine nights of festivities that will culminate in Dussehra - the triumph of good over evil. We continue to look at how a colour influences brand perceptions Wear yellow today! Bring on the sunshine, the cheer, the joyous spirit! Yellow is the colour of optimism, of hope, of confidence. As sure as sunrise, yellow stands for positivity. He...

10 Oct 2018

It’s upon us once again: the festive season. With the start of the Navratri – the Nine Nights of the Divine Feminine. It matters not whether you celebrate it or not, there is a so much ‘singing and dancing’ around this one that you simply cannot ignore it. This year we start the day one of this festival with the colour blue! For everything that blue represents, it's the most used colo...