15 Oct 2018

The Purity of White White is no colour. It's the absence of colour. Or if you spin a colour wheel all colours unite to form a lovely white light. White is all colours and yet none! Pristine. Pure. And very importantly, 'uncomplicated'. And no brand has done it better than Apple. Remember the first iPhone? And how everyone clambered for white, having had enough of their 'black'berries ...

14 Oct 2018

Welcome the flames of orange The colour of fire. Fire the purifier! Wherein only the good remains and the evil gets destroyed. Here's what I wrote in an earlier post: While orange is everything bright and beautiful that India and Indians stand for what’s really worth talking about is the symbolism of orange. Most people know that orange has immense religious significance because mo...

13 Oct 2018

Sometimes you need a bit of grey It's all there in black and white - the significance of grey and it's importance as a very corporate colour. Grey or Gray... the colour remains the same - and could have 50 shades! But hush.. we don't talk about them here! Grey is the color of intellect, knowledge, and wisdom. It is perceived as long-lasting, classic, and often as sleek or refined. ...

12 Oct 2018

  Welcome to Day 3 of Brand colours. The rains are on their way out, the fields are verdant green, the trees washed clean and their leaves glistening. Navratri, the longest dance festival in the world is in progress and the colour of the day is GREEN. Green represents fertility, growth and yes - abundance. It's all about greenbacks - the money. Green means plenty. Green al...

11 Oct 2018

Today is the second day of the Navratri, the nine nights of festivities that will culminate in Dussehra - the triumph of good over evil. We continue to look at how a colour influences brand perceptions Wear yellow today! Bring on the sunshine, the cheer, the joyous spirit! Yellow is the colour of optimism, of hope, of confidence. As sure as sunrise, yellow stands for positivity. He...

10 Oct 2018

It’s upon us once again: the festive season. With the start of the Navratri – the Nine Nights of the Divine Feminine. It matters not whether you celebrate it or not, there is a so much ‘singing and dancing’ around this one that you simply cannot ignore it. This year we start the day one of this festival with the colour blue! For everything that blue represents, it's the most used colo...

30 Apr 2018

Avengers: Infinity War: A review of a revolution Disclaimer: Lest you’re worried: no spoilers in here! If you’ve been for MCU’s Avengers: Infinity War or planning to go for it then obviously, you’ve been devouring enough information about the film, the Infinity Stones, the characters, who wins, who loses and how does it all happen. I did manage to catch it over the weekend and wi...

09 Apr 2018

It's called Indian English. And this list could go on and on! The very fact that  most young Indians speak a reasonable level of grammatically correct English (let's not discuss accents please) and that they listen to a range of music from ColdPlay and Justin Bieber to Pavarotti does not mean we are that steeped in what is called the "Western way" of thinking. We've taken English to its...

07 Apr 2018

Transition time? The RFP is done successfully. You are now sitting plum on a huge deal and all you have to do for the next promotion is to see that it goes smoothly. Are you the transition manager for the big deal everyone in the office is talking about? Are you the one who's taking over the reins for that winning logo? Easy, right? Or...wait a minute... is it keeping you up at nigh...